Privacy Policy

Use of this website acknowledges your consent to this Privacy Policy for Falcon's Fury Harley-Davidson® and Dealer Spike. Protecting your private information is our priority and we are committed to safeguarding your privacy online. This Privacy Policy explains what personal information we may collect about you through our website, when we collect it, how we may use it, who we may disclose it to, and is intended to help you understand the terms and conditions surrounding the collection and use of your data.

Personal Information We Collect

Our primary goal in collecting your personal information is to enable us to personalize your interactions and experiences with our website.

We may collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you ("Personal Information"). In particular, our website has collected the following categories of Personal Information within the last twelve (12) months:

Categories of Personal Information	Types of Personal Information Collected
A. Identifiers	Name, telephone number, postal address, e-mail address, social security number, date of birth, account name, IP address, visitor ID, or other information you voluntarily provide to initiate a purchase transaction or to opt in to receiving future communications from us.
B. Personal information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information.	Name, address, telephone number, physical address, zip code, email address, company name, credit card number, income, or other financial information you may provide to obtain a quote or complete a purchase transaction.
C. Commercial information	Housing information, products or services purchased, and purchasing and consuming histories or tendencies.
D. Internet or other similar network activity	Type and version of browser, service provider, device identification information, any search engine or other referring site you may have used to locate our website, and information regarding your interaction with the website, application, or advertisements.
E. Geolocation data.	Signals from your device that allow us to determine your location, with reasonable precision.
F. Professional or employment-related information.	Occupation, name of employer, employment status, employment history, or business email address.
G. Inferences drawn from other Personal Information.	Information regarding your interaction with the website, application, or advertisements; browsing history

How Your Personal Information Is Collected

We collect Personal Information that you voluntarily give or has been given through some other direct contact from you. When you access our website, we may also passively or automatically collect additional Personal Information and non-personally identifiable data regarding the means you use to access our website and the content you view when you use our website, for example, via cookies on our website and/or device fingerprinting.

Requests for Unit Quotes

If you request a unit price quote, you may be asked to provide Personal Information such as your name, address, telephone number, zip code, email address and other transactional information related to the desired unit purchase. Your Personal Information may be used to contact you with the requested quote or to request additional information. While not required, you may voluntarily provide financial information so that a determination can be made regarding units that meet the parameters of your requested unit quote or your pre-qualification for financing, if interested.

Online Unit Orders

If you submit an online unit order, you will be required to provide Personal Information to complete the purchase transaction. This information includes your name, email address, shipping address as well as financial information to facilitate payment for the transaction and for billing purposes. If your online unit order is not processed correctly, your Personal Information may be used to contact you to finalize the transaction. In order to process a purchase transaction, it may be necessary for us to supplement information you provide with information we receive from third party sources to obtain approval from a financial lending institution. Your Personal Information may also be shared with third parties to assist with finalizing the purchase transaction such as shipping companies (i.e., USP, USPS, FedEx) and credit card processing companies. These third-party companies do not, to our knowledge, retain, share, store, or use Personal Information for any secondary purposes outside of the purpose of providing the required services.

Monthly Payment Calculations

If you use the digital retailing tool to calculate your estimated monthly payment, you are not required to provide Personal Information unless you decide to contact the dealer to obtain additional information about the unit you are interested in. If you decide to contact the dealer, you will be asked to provide your name, email address, shipping address and phone number. Your Personal Information will be used to contact you regarding your inquiry.

Log Files

We use IP addresses to analyze trends, administer the site, track user's movement, and gather broad demographic and geographic information for aggregate use. IP addresses are only linked to Personal Information if you submit a form requesting additional information.

Surveys and Contests

From time to time, this website may offer contests or request information from you via surveys to conduct research about your opinion of current services or of potential new services that may be offered. Participation in these surveys or contests is completely voluntary and you are not obligated to disclose the Personal Information requested such as your name, email address, mailing address, or demographic information (i.e., age, zip code). If you elect to participate in a contest, the contact information provided will only be used to notify the winners and award prizes. Survey information will only be used for purposes of monitoring or improving the use and satisfaction of this website.

YouTube

Our website may access or use YouTube API Services. By using these services, you agree to be bound by YouTube's Terms of Service and the Google Privacy Policy. Use of YouTube's API Services through our Site may result in the creation and storage of a token allowing the upload of videos for our users. Users will log into Google API's using the OAuth 2.0 protocol. After logging in, the user may grant permission for Dealer Car Search to access Authorized Data in the form of a token that permits Dealer Car Search access to the user's video feed for the purpose of posting user videos. Users can revoke access to their Authorized Data via the Google security settings page. Users may contact support@dealerspike.com with any questions or concerns about our privacy practices.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the website.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Visit the Opt-Out & Unsubscribe Section below for information on how you can opt out of behavioral tracking on this website and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking.

The information we collect automatically may include personal information, or we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our website and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our website according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our website.

The technologies we use for this automatic data collection may include:

• Cookies (or browser cookies). Our website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.



Cookies can be used for various purposes such as to detect whether your device has accessed a particular online service before. We use cookies on pages to make your visit to our website more enjoyable and to enable the use of certain functions, including the ability to identify units that has been previously viewed on your device. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. For information about managing your privacy and security settings for cookies, see the How to Exercise Your Rights and Contact Information section below.

• Web Beacons. Pages of our website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Use of Your Personal Information

We may use or disclose the Personal Information we collect for one or more of the following business purposes:

• to operate our website and deliver the products and/or services you have requested, and for marketing purposes. If you do not provide Personal Information we ask for, it may delay or prevent us from providing products and/or services to you.
• for more than one legitimate interest depending on the specific purpose for which we are using your Personal Information. For example, if you complete an online purchase, we may collect your information to perform our contract with you, but we may also maintain your Personal Information after your transaction is complete so that we can quickly and easily respond to any questions about your order. As a result, our collection and processing of your Personal Information is based upon your consent, our need to perform a contract, our obligations under law, and/or our legitimate interest in conducting our business. A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.
• to help diagnose problems with our server, administer the website, conduct attribution reporting, personalize user experiences (including advertising or certain targeted features, such as showcasing previously viewed units), and compile broad statistical data.
• to share data with trusted partners or advertisers to help perform statistical analysis, send you email or postal mail, provide customer support, to arrange for deliveries, or for marketing purposes. All such third parties are prohibited from using your Personal Information except to provide these services to us, and they are required to maintain the confidentiality of your information.
• to share lead data or analytics with original equipment manufacturers with whom we partner. This data may be shared with original equipment manufacturers so they can perform statistical analysis and measure dealer performance.
• to create, maintain, customize, and secure your account with us.
• to inform you of other products or services available from us or our affiliates.
• to contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.
• to assist you in locating a dealer or unit near you.
• to respond to you regarding the reason you contacted us, or future marketing. Unless you ask us not to, we may contact you via phone or email in the future to tell you about specials, new products or services, changes to this Privacy Policy, or to send you website and service announcement updates which contain important information about the service. We may also communicate with you to provide requested services and in regard to issues relating to their account via e-mail or phone.
• to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
• As described to you when collecting your Personal Information or as otherwise set forth in the CCPA or CPRA.

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see the How to Exercise Your Rights and Contact Information section below.

Who We Share Your Personal Information With

We may share your Personal Information with:

• Our affiliates;
• Service providers we use to help deliver our services to you, such as payment service providers, and geolocation service providers (we use Google Maps API(s), which is subject to the Google Privacy Policy);
• Other third parties we use to help us run our business, such as marketing agencies and data aggregators;
• Third parties approved by you, including social media sites you choose to link your account to or third-party payment providers.
• For any other purpose disclosed by us when you provide the information; and/or
• With your consent.

In the preceding twelve (12) months, we've disclosed the following categories of Personal Information for a business purpose:

• Category A: Identifiers.
• Category B: Personal information that identifies, relates to, describes, or is capable of being associated with, a particular individual.
• Category C: Commercial information.
• Category D: Internet or other similar network activity.
• Category E: Geolocation data.
• Category F: Professional or employment-related information.
• Category G: Inferences drawn from other Personal Information.

If Customer Connections is used, the information you consent to share in relation to our SMS texting service may be used to send you text notifications, conversational texts related to your inquiry, marketing messages, and requests for reviews. Opt-in data, as defined by the CTIA, and consent for text messaging will not be shared with any third parties except for messaging partners for the purpose of enabling and operating our text messaging program.

If we are required to do so by law, or in the good faith belief that such action is necessary, we will disclose your Personal Information, without notice, to: (a) conform to the edicts of the law or comply with legal process served on our company or the website; (b) protect and defend the rights or property of our company; and (c) act under exigent circumstances to protect the personal safety of users of our website, or the public.

Data Retention

We retain Personal Information we collect from you for the period of time that is necessary to fulfill the purposes outlined in this Privacy Policy (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements), unless a longer retention period is required or permitted by law.

Access to Third Party Websites

This website may contain links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to read the privacy statements of every website that collects personally identifiable information. This privacy statement applies solely to information collected by this website.

Security

We take precautions to protect your information. When you submit sensitive information via our website, your information is protected both online and offline. Whenever we collect sensitive information, that information is encrypted and transmitted to us in a secure way. We do not collect sensitive Personal Information in online forms you may voluntarily complete to indicate your interest in a unit or service. The computers and servers in which we store Personal Information are kept in a secure environment.

Children Under Sixteen

We believe that it is especially important to protect children's privacy online. We do not knowingly collect Personal Information from children under the age of sixteen, regardless of the source. Nor do we share with any third party for any purpose whatsoever Personal Information from website visitors younger than sixteen years of age. If you are under the age of sixteen, you must ask your parent or guardian for permission to use this website.

Your Rights

You may have certain rights relating to your Personal Information, subject to local data protection laws. Depending on applicable state or federal laws these rights may include the right to:

• Access your Personal Information held by us;
• Learn more about how we process your Personal Information;
• Have us correct inaccurate Personal Information;
• Erase or delete your Personal Information;
• Restrict our processing of your Personal Information;
• Receive the Personal Information you provided to us;
• Transfer your Personal Information to another controller, to the extent possible;
• Object to any processing of your Personal Information;
• Opt out of certain disclosures of your Personal Information to third parties;
• If you're under the age of 16, or such other applicable age of consent for privacy purposes in relevant individual jurisdictions, opt in to certain disclosures of your Personal Information to third parties;
• Not be discriminated against for exercising your rights described in this Section;
• Not be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you; and
• Withdraw your consent at any time (to the extent we base processing on consent), without affecting the lawfulness of the processing based on such consent before its withdrawal.

For Oregon Residents, at our option, we may provide you with a list of specific third parties, other than natural persons, to which we have disclosed personal data.

Where we process your Personal Information for direct marketing or targeted advertising purposes, you can exercise your right to opt-out at any time to such processing without having to provide any specific reason for such objection.

To exercise your rights, please see the information in the “How to Exercise Your Rights and Contact Us” section below. Your Personal Information may be processed in responding to these rights. We try to respond to all legitimate requests within one month unless otherwise required by law, and will contact you if we need additional information from you in order to honor your request or verify your identity. Occasionally it may take us longer than a month, taking into account the complexity and number of requests we receive.

Opt-Out & Unsubscribe

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information at any time. Users may opt-out of receiving marketing communications from us by contacting us via email at support@dealerspike.com or call us toll-free at 800-288-5917. Users may also unsubscribe from newsletters by using the unsubscribe link at the bottom of the newsletter. Universal Opt-Out Mechanisms will be honored to opt you out of the collection of your Personal Information for targeted advertising purposes. Alternatively, if you wish to opt-out of the use of your Personal Information for targeted advertising purposes, you may update your preferences by visiting the “Your Privacy Choices” link in the website footer.

SMS Texting Services

If SMS texting services are used on our website, the information you consent to share in relation to our SMS texting service may be used to send you text notifications, conversational texts related to your inquiry, marketing messages, and requests for reviews. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Message frequency varies per user. Message and data rates may apply. Text HELP for help. Text STOP to unsubscribe. Carriers are not liable for delayed or undelivered messages.

Accessing this Website

This website is hosted on servers located in the United States. As such, your connection will be through and to servers located in the United States. Any Personal Information you provide during your visit will be processed and maintained on our web servers and other internal systems located within the United States. By using this website, you consent to the collection and use of your anonymous data, Personal Information, and/or form submissions for the purposes of analytics and/or advertising.

Updates to this Privacy Policy

We reserve the right to change and update this Privacy Policy. These changes will be made when appropriate, and in a timely manner. We encourage you to examine our Privacy Policy from time to time to ensure you are aware of any changes we may have made. Your continued use of our website following an update to the Privacy Policy indicates your agreement to the same.

How to Exercise Your Rights and Contact Information

If your Personal Information changes (i.e., email address, mailing address), or if you no longer desire to receive information from us, we will endeavor to correct, update, or remove your Personal Information from our records. If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your information described above, your choices and rights regarding such use, or wish to appeal a decision, please do not hesitate to contact us at support@dealerspike.com or call us toll-free at 800-288-5917.

• If you contact us directly via email, please include the name of the dealership in your email.
• We may require that you provide us with certain information in order to verify your identity. We may ask you to provide:
• Enough information to identify you (e.g. your full name, email address and phone number)
• A description of what right you want to exercise and the information to which your request relates.
• You may also opt out of receiving promotional communications at any time by using the “unsubscribe” link in emails or “STOP” number in texts.
• To opt-out of the use of your Personal Information for targeted advertising purposes, you may update your preferences by visiting the “Your Privacy Choices” link in the website footer.

If you wish to exercise your rights under CCPA or other applicable privacy laws, please use the Consumer Privacy Form.

If we're not able to verify your identity or verify that the person making the request is the person about whom we collected the information, we are not obligated to make a data access or data portability disclosure.

Any Personal Information we collect from you to verify your identity in connection with you request will be used solely for the purposes of verification.

To further assist you in exercising your rights regarding the collection and use of your Personal Information:

• You can find out how to manage or delete the information Meta collects by visiting:Meta Privacy Policy - Privacy Center | Manage your privacy on Facebook, Instagram and Messenger
• You can opt out of Google user-based advertising functions by visiting: Ad Settings (google.com)

Privacy Notice for California Residents

This section applies solely to all visitors, users, and others who reside in the State of California and is provided in compliance with the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA"). Any terms defined in the CCPA have the same meaning when used in this section.

Under the CCPA, we are required to disclose whether we sell Personal Information. We do not sell Personal Information, but we may share Personal Information with third parties or allow them to collect Personal Information from our website or services if those third parties are authorized service providers or business partners who have agreed to our contractual limitations as to their retention, use, and disclosure of such Personal Information, or if you direct us to disclose your Personal Information to third parties.

California law grants you the right to know:

• The categories of Personal Information we have collected about you;
• The categories of sources from which the Personal Information is collected;
• Our business or commercial purpose for collecting Personal Information;
• The categories of third parties with whom we share Personal Information, if any; and
• The specific pieces of Personal Information we have collected about you.

Please note that we are not required to:

• Retain any Personal Information about you that was collected for a single one-time transaction if, in the ordinary course of business, that information about you is not retained;
• Reidentify or otherwise link any data that, in the ordinary course of business, is not maintained in a manner that would be considered Personal Information; or
• Provide the Personal Information to you more than twice in a 12-month period.

In connection with any Personal Information we may share, or disclose to a third party for a business purpose, you have the right to know the categories of Personal information that we:

• sold or shared and the categories of the third parties we may have sold or shared Personal Information to; and/or
• disclosed about you for a business purpose and the categories of third parties with whom your persona information may have been shared.

Under CCPA and certain other privacy and data protection laws, as applicable, you have the right to opt-out of the sale or sharing of your Personal Information and the right to opt-out of the use or disclosure of your sensitive Personal Information. If you exercise your right to opt-out, we will refrain from selling or sharing your Personal Information or disclosing your sensitive Personal Information, unless you subsequently provide express authorization for the sale, sharing, or disclosure of your Personal Information. To opt-out of the disclosure of your Personal Information, please contact us at support@dealerspike.com or call us toll-free at 800-288-5917, or use the Consumer Privacy Form.

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

• Delete your Personal Information from our records; and
• Direct any service providers to delete your Personal Information from their records.
  • Please note that we may not delete your Personal Information if it is necessary to:
    • Complete the transaction for which the Personal Information was collected, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
    • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
    • Debug to identify and repair errors that impair existing intended functionality;
    • Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
    • Comply with the California Electronic Communications Privacy Act;
    • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
    • Comply with an existing legal obligation; or
    • Otherwise use your Personal Information, internally, in a lawful manner that is compatible with the context in which you provided the information.

You have the right to not be discriminated against by us because you exercised any of your rights under the CCPA. As a result, we will not deny you goods or services for exercising these rights, charge a different price for goods or services for exercising these rights, provide a different level or quality of goods or services for exercising these rights, or even suggest you'll receive a different price or a different level or quality of goods or services for exercising these rights.

For more information or to exercise your rights, please contact us by using the information in the “How to Exercise Your Rights and Contact Information” section above.

Last Updated: July 15, 2025

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